July 26, 2017

AVBB Talks Closed Captioning at the Expo Cine Video y Televisión in Mexico City

David Watts

Latin American tech publication TV y Video interviewed Carlos Noguera, AVBB Sales Director and EEG Sales Rep for Latin America, onsite at the Expo Cine Video y Televisión to discuss upcoming accessibility regulations in LATAM and the technologies that will help ease the transition for many broadcasters in these markets.

Including closed captioning in video broadcasts will be a challenge for Latin American TV stations. Especially in Mexico (where it will be a legal requirement in a few months) whose TV stations must in compliance by August. To make this possible, AVBB offers effective solutions, said Carlos Noguera, Sales Director for Latin America of Audio Video Brand Builder Corporation (AVBB).

"Closed captioning will be a legal requirement; So having our products will be a very viable solution and we can help them with that. It is not complex to install it - it disembeds the audio, which is sent to either a human stenographer or an automatic system, and then the data is returned with the letters and encoded into the video. With that, the delay will not be more than two seconds", he said during his participation in Expo Cine, Video and TV 2017, held at the World Trade Center in Mexico City.

He added: "Phabrix is ​​our star instrument. We are presenting equipment to measure 4K and the raster model is being very well accepted and the portable model is the main attraction in the show. This year we have teams for closed captioning and are working with EEG, who gave us the distribution for Latin America which is being very well accepted. "

Regarding the solutions presented by AVBB in Mexico, Noguera mentioned: "We also present a live colorization system, so that the producers have looks depending on the production they have. And obviously we have solutions from the companies we represent, such as Teracue and Cinedeck. We are promoting these brands and we have many business opportunities among Mexican companies. "

This article was originally published by tvyvideo.com and has been translated from Spanish to English by EEG - the original Spanish article can be found HERE.